Manejo de Ingresos en la Industria de la Hospitalidad
Este curso se centra en el estudio de la metodología y las técnicas utilizadas para maximizar los ingresos y las ganancias en la industria hotelera; mediante el pronóstico de la demanda y la optimización de precios e inventario.
Prontuario del curso
Texto del curso
Revenue Management for the Hospitality Industry by ISBN: 9780470393086Publication Date: 2010Libro electrónico. Para abrir el ebook oprima el enlace del título y luego coloque sus credenciales de correo electrónico como contraseñas.
Bibliografía recomendada
Yield management en hotelería: estrategias para la gestión de ingresos en la PyMes de alojamiento turístico by ISBN: 9789873898013Publication Date: 2015
Hotel Pricing in a Social World by
T he evolution of the digital economy has enabled consumer behavior to become more quantifiable. As a result, the role of revenue managers has changed from a tactical orientation to a strategic approach involving pricing, total hotel revenue management, and a customer-centric methodology to developing demand. Hotel Pricing in a Social World demystifies the modern practice of revenue management to ensure revenue managers develop the knowledge and skills they need to meet today's challenges and take advantage of profitable new opportunities. Based on research from leading experts and firsthand experiences of the author and revenue leaders from around the world, practical coverage guides hotel revenue managers to make the best decisions about data, technology, and business processes to move their business forward. Everything you need to be competitive today and into the future is inside--from innovations in analytics and technology improving pricing decisions, the expanding role of revenue management, and such broader strategic opportunities as personalization initiatives. Along the way, you'll gain skills that will elevate your value in your company and the industry, including: Using pricing to improve reputation, drive market share, reinforce branding initiatives, increase guest loyalty, and attract new owners and investors Identifying the best circumstances to apply price optimization as opposed to traditional inventory optimization Dissecting analytics to uncover opportunities to improve decision making in revenue management as well as across the entire organization Creating intelligent demand management, where marketing generates demand during needed periods and promotional demand is accounted for in pricing and allocation decisions Developing a pricing strategy based on user-generated content Boosting other revenue-generating assets with a versatile revenue management framework Whether you want to become top talent or attract it to your hotel, Hotel Pricing in a Social World is your single-source solution.
ISBN: 9781119162285Publication Date: 2015
Yield Revenue Management en el sector hotelero: estrategias e implantación by ISBN: 9788492954315Publication Date: 2012
Gestion Aplicada a Hoteleria y Turismo: con herramientas de estrategia, marketing, RRHH y negociación by ISBN: 9789879468265Publication Date: 2008
Economics of Hotel Management by
About the Book: This book explains the basic principles of economics and highlights the application of these principles to hotel management. The efficacy of economic principles at both the micro and macro levels in the hotel industry is emphasised throughout the book.The discussion of the concepts is illustrated through appropriate examples, diagrams and flowcharts for an easier understanding.The book would serve as an useful text for students of economics and hotel and tourism management.Contents: Hotel Industry in IndiaConsumptionDemand Analysisli>Elasticity of DemandProduction FunctionCost of ProductionSupplyRevenue AnalysisMarket StructureliPrice Polic
ISBN: 9788122429176Publication Date: 2000
Bases de datos Administración de Hoteles y Restaurantes
Las siguientes bases de datos son especializadas en temas relacionados a Hospitalidad, Hoteles, Restaurantes y Turismo.
- CABI eBooksColección de eBooks en temas relacionados a hospitalidad y turismo.
- Hospitality & Tourism Complete This link opens in a new windowCubre investigaciónes academicas y noticias de la industria de la hoteleria y el turismo.
- Hospitality & Tourism Video Collection This link opens in a new windowcolección de Videos y documentales de corta duración sobre temas relacionados a la industria del turimo
- UNWTO eLibraryColección digital de las publicaciones desarrolladas por la Organización Mundial del Turismo. Incluye el barómetro del turismo.
Otras bases de datos de apoyo
- ABI/INFORM CollectionLa base de datos presenta miles de revistas de texto completo, disertaciones, documentos de trabajo, publicaciones clave de negocios y economía, como The Economist, informes centrados en el país y la industria, y datos descargables. Su cobertura internacional ofrece a los investigadores una imagen completa de las empresas y las tendencias comerciales en todo el mundo.
- Business Market Research This link opens in a new windowContiene Informes y Perfiles de mercado de compañías, Industrias procedente de tres reconocidas fuentes, Hoover's Company Profile, OxResearch, y Snapshots.