Administración de Cruceros
Introducción a la fascinante y moderna industria de cruceros. La clase tendrá énfasis especial en la definición de los términos y conceptos fundamentales de la industria. Se discutirán los aspectos de viajar en crucero y el impacto económico, social, cultural y ambiental de esta industria. Además, capacita al estudiante en el estudio de temas relacionados a la particular administración y operación de estas embarcaciones y al mercadeo y promoción de éstos. Se analizarán asuntos relacionados a la demanda de este producto turístico a nivel local e internacional, así como las tendencias futuras de desarrollo de esta industria.
Prontuario del curso
Texto del curso
The CLIA Guide to the Cruise Industry by
Libro no disponible en la Biblioteca.
ISBN: 9781111130893Publication Date: 2010
Bibliografía recomendada
Cruise Ship Tourism by
Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. This second edition: - Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development. - Includes case studies throughout, translating theory into practical management advice. - Comprises contributions from over fifty international contributors to portray a truly global perspective. - Provides numerous full colour illustrations to bring the subject to life. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
ISBN: 9781780646084Publication Date: 2017
Cruise Tourism and Innovation by
Innovation management is arguably essential for the profitability and growth sustainability of the cruise industry; as it is for most areas of business endeavour. Now, more than ever, the cruise sector is faced with significant challenges, including: safety and industry reputation in the aftermath of the Costa Concordia disaster, al larger competitive scope and diminishing profit margins. Given that innovation management can be perceived as a management attitude and cultural habit, fostering inspiration is just as relevant as delivering innovation methodologies and guidelines. On this basis, the aim of this combined conference proceedings is to provide a creativity impulse and to illustrate the breadth and potential of innovation management in the cruise sector. Sources on inspiration include: mobile information and communication technologies, multimedia, and the internet and focus on areas as diverse as safety, aesthetics, culture and professional education.
ISBN: 9783832536879Publication Date: 2014
Sailing in Paradise by
This comprehensive guide to the world of chartering, compiled by Rod Heikell, shares the breadth of his knowledge and experience, recommending types of charter, best types of boat, as well as essential information about the world's cruising areas.Taking a practical approach, he explains everything prospective charterers need to know before setting sail: visas required, healthcare, money, and what to expect from foreign harbours and anchorages. At the heart of the book is a country by country round-up of charter areas around the world with pros and cons, best times to go, wind and sea conditions, harbours and anchorages, eating out, safety, documentation requirements and getting there. Each area is illustrated with a map and colour photos.This unique guide is a must-have reference for charterers the world over, and a mouth-watering appetiser for those dreaming about where they would like to sail in the future.
ISBN: 9781408109533Publication Date: 2013
The Adlard Coles Book of Mediterranean Cruising by
Rod Heikell is the acknowledged expert on Mediterranean sailing, and this is the perfect guide for anyone cruising the area. Conveying the magic of Mediterranean cruising, as well as giving practical first-hand advice on sailing these enticing waters, this edition has been thoroughly revised, containing updates to cruising information, new regulations, new developments and new photos. Although the Mediterranean provides wonderfully diverse cruising opportunities, it can also deliver a few surprises to the unwary. Rod Heikell gives sound advice on anchoring, berthing bow or stern-to, what weather to expect, facilities and the costs of keeping a boat there, plus advice on navigation, popular routes, formalities and what to expect ashore. Each country around the Mediterranean is covered, and there's even a handy section on shoe-string cruising for those on a tight budget. Itis an invaluable must-have guide for actual and potential Mediterranean cruisers. 'Offers time-served advice to both the novice and the old-hand.' Nautical Magazine
ISBN: 9781408152836Publication Date: 2012
Cruise Ship Tourism by
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ISBN: 9781845930486Publication Date: 2006
Ocean Travel and Cruising by
A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the "compulsion to cruise," consolidation in the industry, the exploitation of workers on cruise ships, and a great deal more. Here's a section-by-section rundown of what's in store for you and your students in this one-of-a-kind new text: "The Economics of Cruising" examines cruise categories, industry consolidation, worker exploitation, and ways that cruise lines make money aside from ticket sales. This section also compares the costs of cruises vs. land-based vacations and fills you in on the typical weekly food and beverage consumption of the Carnival line's complement of ships, which sheds light on how a cruise line can, for a mere $10, provide a food array that would cost a restaurant or hotel $33 to $40. "Signs at Sea--The Semiotics of Cruising" provides you with a quick primer on semiotics and then discusses the cruise ship as a sign system and then breaks the system down to its component parts, discussing dining rooms, cabins/staterooms, dress codes, spatiality, luxury signifiers, the perceived elitism of the cruise experience, the role of photography, and more. "A Sociological Analysis of Cruising" explores cruise demographics and their meaning, time budgeting on cruises, the sociology of dining, new trends in cruising, and the meaning of gender in relation to ocean cruising. A particularly intriguing chapter is "A Psychoanalytic Interpretation of Cruising." Beginning with a look at the compulsion to cruise, this section explores cruising's relationship with the unconscious, the paradise myth, hedonism and pleasure seeking, the desire for unconditional love, psychological regression, and more. In "Selling Smooth Sailing: Advertising and Marketing Cruises," you'll examine print advertisements from eight major cruise lines, look at what they have in common and what the differences are between the messages each cruise line hopes to convey via the style and content of their ads and brochures. "Cruising (on) the Internet" looks at the intersection of the information superhighway with the world of cruising. You'll learn about the cruise lines' own Web sites, travel agency sites, Internet sites designed to rate and review cruises and cruise ships, and more. "Notes from a Cruise Journal" shares the author's on-site reflections and impressions of a weeklong cruise from Los Angeles to Puerto Vallarta, Mexico, and back. Written in accessible, jargon-free language that will appeal to students at all levels, Ocean Travel and Cruising: A Cultural Analysis is the most recent of a very small selection of scholarly studies of ocean cruising available in English. Make it a part of your cultural studies, leisure studies, sociology, travel/tourism/hospitality, popular culture, or American studies course this semester!
ISBN: 9780789021977Publication Date: 2004
Cruise Ship Blues by
Cruising is one of the fastest growing industries in the world. Attracting over 12 million passengers a year, cruise ship companies are merging to become behemoths. And cruise ships themselves have swollen dramatically in size, now sometimes carrying over 5000 people on board. Not surprisingly, this growth is causing huge problems - problems that the industry would rather not acknowledge, and the potential cruiser would have a hard time discovering. This book reveals the dark under side of this industry. Author Ross Klein first examines the contrast between passenger expectations of luxury and romance fostered by rosy advertising, and the seedier reality of meals, accommodations and facilities on board. demonstrating that the industry's expectation is to generate an additional 0+ per day per person; examines cruise ship safety, ringing the alarm about accidents at sea, passenger security (including the incidence of sexual assault), on-board illnesses, and medical services; juxtaposes the industry's environmentally friendly image against its actual behaviour and the difficulties of effective regulation; exposes the workers' experience in these 'sweatshops at sea'; and finally contrasts the industry's consumer-friendly facade with its attitude that 'everything would run smoothly if it were not for the passengers'.
ISBN: 9780865714625Publication Date: 2002
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Tourism, Tour Guides, Guías Turísticos Administración de Hoteles y Restaurantes,
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Temas: Administración, Contabilidad, Negocios, Finanzas, Economía, Seguros, Recursos Humanos, Gerencia, Liderazgo, Marketing, Mercadeo, Empresarismo, Banca. Accounting, Administration, Business, Compañías, Companies, Commerce, Finance, Human Resources, Insurance, Economy, Banking - Business Market Research This link opens in a new windowContiene Informes y Perfiles de mercado de compañías, Industrias procedente de tres reconocidas fuentes, Hoover's Company Profile, OxResearch, y Snapshots.
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