Desarrollo de Nuevas Empresas
Introducción a la teoría y práctica de como establecer una pequeña empresa. Los temas incluyen, entre otros: como iniciar y desarrollar un nuevo negocio, adquirir una franquicia o comprar un negocio establecido. Este curso puede enseñarse en la modalidad educativa presencial, híbrido a distancia o totalmente en línea.
Prontuario del curso
Bibliografía recomendada
Entrepreneurship During the Times of COVID-19 Pandemic : Challenges and Consequences by ISBN: 9781802628548Publication Date: 2021
Small Business Management by
This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggest the necessary steps that need to be taken in order to help them overcome their problems. The author clearly demonstrates the crisis' implications to small business by using personal research and real life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, business coaches and can be used as a road map during turbulent periods for small business in all industries. The author tries to cover the topic from different approaches, while he tries to have a birds' eye view on contemporary trends and new approaches. Several concepts like the risk management, blue ocean strategy, turnaround management have been discussed by the author in order to create a crystal clear understanding of why there is no such thing as dead end for small business, even under the worst possible situations and how they can achieve their sustainable development and grow. This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.
ISBN: 9781951527341Publication Date: 2020
Sustainable Entrepreneurship by
Sustainable Entrepreneurship: How entrepreneurs create value from sustainable opportunitiespresents new frameworks to illustrate how entrepreneurs create value from sustainable opportunities and producing benefits for their business, society, and the environment. Employing research and analytical techniques from a wide variety of disciplines, including strategic management, regional studies, and innovation studies, Sustainable Entrepreneurship contributes to existing literature on this subject by delving deeply into the nature of sustainable entrepreneurial opportunities through the analysis of how contemporary wealth creators capitalize on those openings. Francesca Masciarelli and Simona Leonelli argue that entrepreneurship plays a crucial role in resolving ecological challenges through the creation of products, services and production methods that are simultaneously environmentally friendly and competitive on the market. This rigorous work offers unique new insights and represents a step towards the development of a more comprehensive analysis of sustainable entrepreneurship. By drawing on diverse perspectives, it demonstrates that the entrepreneur should consider the main sources of entrepreneurial opportunities and scrutinize the strategies and the local conditions that enable firms to create value.
ISBN: 9781800431478Publication Date: 2020
The Entrepreneurial Adventure by
The Entrepreneurial Adventure is perfect for anyone with an interest in business or with aspirations to start their own business. The author outlines key principles of the entrepreneurial adventure and the business world, bringing it to life using case studies. This book contains useful and practical information about business and entrepreneurship gives a robust understanding of the theory and real-world implications of running a successful business. It describes and explains the whole process from understanding the implications and risks, the start-up stage through to future expansion. The authors clearly demonstrate that if the good business habits and practices described in this book are followed consistently, you really will achieve entrepreneurial success and the opportunities that come with it.
ISBN: 9781951527105Publication Date: 2019
From Starting Small to Winning Big by
From Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales-a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
ISBN: 9781951527822Publication Date: 2020
The Startup Community Way by
The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world
ISBN: 9781119613640Publication Date: 2020
Startup Communities by
First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago. At that time, Boulder was an emerging startup laboratory--a hub of innovation building new tech businesses. It quickly accelerated into a world class ecosystem for entrepreneurs. Boulder's entrepreneurial density, combined with the geographic concentration of entrepreneurial activity around the Boulder downtown core, made it a hotbed of startup activity. Feld was and is still there, as a keen observer and one of its leaders. As he notes simply in the new edition, humans are wired to start things. In a sense, that short Feld-ism accurately describes the startup revolution still taking hold throughout the world. Boulder is proof that innovation can happen anywhere, in any city. Thanks in part to the book, what happens in Boulder now leaves Boulder. Rapidly growing startup communities in Atlanta, Detroit, Denver, Kansas City, Nashville, and Indianapolis are just a few examples. Over the last decade, Feld has dispelled the myth that startups can only thrive in Silicon Valley. Startup communities continue to pop up across the U.S. and around the world, prompting fresh new revelations and stories from Feld about what's happened over the last decade. Startup Communities 2e describes what makes a startup community ecosystem first click, then hum, and in time, excel. From Boulder to Beijing and beyond, entrepreneurial ecosystems are driving innovation. Startup Communities 2e discusses and the necessary dynamics and pre-conditions of building communities of entrepreneurs who can feed off each other's talent, creativity, and support. In Startup Communities 2e, Feld will help you understand: The core principles of a vibrant startup community, re-examining his Boulder Thesis and exploring other historical frameworks. The attributes of leadership in a startup community that can help it thrive along with the classical problems any community will face during development. The importance of a university in a startup community, and how large companies can engage effectively with entrepreneurs. The importance of continuous improvement so growth does not stagnate. The common myths about startup communities. The opportunities to build startup communities in non-urban, or rural, places that are much less populated.
ISBN: 9781119617655Publication Date: 2020
Entrepreneur by
Build a world class business with a clear blueprint to success Entrepreneur: Building Your Business From Start to Success is your guidebook to achieving entrepreneurial success. Whether you're an existing business owner seeking to increase your reach, or a budding entrepreneur ready to take the next step, this book provides invaluable guidance from experts who have made it happen time and time again. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team and leave the competition behind. Drawing upon their experience founding more than 30 companies, the authors share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. With a pragmatic and personal approach, the authors explore the personal characteristics that are vital to achievement; managing stress, withstanding heavy workloads and coping with potential health concerns are subjects often overlooked in the pursuit of business achievement. Addressing the link between business concerns and personal welfare, the authors offer suggestions on how to most effectively reconcile entrepreneurial drive with personal well-being. Build or revitalise a business with proven methods from two globally-recognized experts in the field Develop an effective business plan to maximise your probability of success Understand funding markets and raise capital necessary to start or grow your business Grow your business by beating the competition and dominating your market Providing invaluable insight into real-world entrepreneurial methods that work, this book arms current and future business leaders with the skills, knowledge and motivation to create the organization of their dreams.
ISBN: 9781119521235Publication Date: 2018
The Wiley Handbook of Entrepreneurship by
Written by leading scholars, The Wiley Handbook of Entrepreneurship provides a distinctive overview of methodological, theoretical and paradigm changes in the area of entrepreneurship research. It is divided into four parts covering history and theory, individual differences and creativity, organizational aspects of innovation including intrapreneurship, and macroeconomic aspects such as social entrepreneurship and entrepreneurship in developing countries. The result is a must-have resource for seasoned researchers and newcomers alike, as well as practitioners and advanced students of business, entrepreneurship, and social and organizational psychology.
ISBN: 9781118970836Publication Date: 2017
El concepto de la estrategia del océano azul : Las claves Del famoso método para superar a la competenciaISBN: 9782806274496Publication Date: 2016
The Startup Checklist by
25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them--and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business--and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.
ISBN: 9781119164043Publication Date: 2016
Value Proposition Design by
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
ISBN: 9781118968079Publication Date: 2015
Blue Ocean Strategy for Small and Mid-Sized Companies in Germany by
Why does value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called value innovation' was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as Blue Oceans'. This blue ocean strategy challenges companies to break out of their current market space. But is this kind of innovation really new and usable for general management consulting? The term value innovation' is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach. Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality, prize, design or function. Could this new theory help establish new niches? The study will find answers to the questions m"
ISBN: 9783836664776Publication Date: 2009
Bases de datos Administración de Empresas
Bases de datos para localizar revistas académicas y profesionales en temas de Administración de Empresas:
- ABI/INFORM CollectionLa base de datos presenta miles de revistas de texto completo, disertaciones, documentos de trabajo, publicaciones clave de negocios y economía, como The Economist, informes centrados en el país y la industria, y datos descargables. Su cobertura internacional ofrece a los investigadores una imagen completa de las empresas y las tendencias comerciales en todo el mundo.
- Accounting, Tax & Banking CollectionContiene indices y articulos en texto completo de publicaciones en el área de contabilidad y finanzas
- Proquest Databases This link opens in a new windowPermite realizar búsquedas en todas las bases de datos de Proquest.
Proquest Central, Dissertation Abstracts & Thesis, Historical Newspapers: The New York Times y Worldwide Political Science Abstracts - Dialnet This link opens in a new windowDialnet es uno de los mayores portales bibliográficos del mundo, cuyo principal cometido es dar mayor visibilidad a la literatura científica hispana.
- Directory of Open Access Journals (DOAJ) This link opens in a new windowEl Directory of Open Access Journals es un servicio que provee acceso gratuito a revistas cientiicas y academicas en diversos idiomás y materias.
- Google Scholar This link opens in a new windowBase de datos bibliográfica multidisciplinaria. Provee acceso a la información bibliográfica y en ocasíones el texto completo de artículos, documentos, libros, tesis y disertaciones.
- Redalyc This link opens in a new windowRedalyc incluye revistas científicas de los países de América Latina y el Caribe, España y Portugal.
Para búsqueda de información sobre leyes, casos y reglamentos puede utilizar las siguientes bases de datos:
- Ayuda Legal PRProvee información relacionada a temas legales que abarcan derecho de familia, inmigración, género, educación, herencias, etc.
- FindLawProvee acceso a fuentes de información de leyes federelas por estado.
- Public Library of Law This link opens in a new windowBase de datos sobre leyes que ofrece acceso a casos y legislación federal.
Para búsqueda de datos estadísticos e indicadores
- ACSI (American Customer Satisfaction Index)El American Customer Satisfaction Index (ACSI) es la única medida nacional de satisfacción del cliente entre industrias en los Estados Unidos. El Índice mide la satisfacción de los consumidores domésticos estadounidenses con la calidad de los productos y servicios ofrecidos por empresas nacionales y extranjeras con una participación significativa en los mercados estadounidenses.
- Banco Mundial Países y Economías This link opens in a new windowProvee acceso a datos estadísticos e indicadores de desarrollo por país
- Data Census Gov This link opens in a new windowBase de datos gubernamental con acceso a datos estadísticos sobre demografía de Estados Unidos y Puerto Rico
- Bureau of Labor Statistics This link opens in a new windowProvee acceso a datos estadísticos sobre empleo incluye Puerto Rico
- GEM: Global Entrepreneurship MonitorProvee acceso a informes, datos estadísticos y perfiles sobre administración y desarrollo empresarial.
- Global Innovation IndexGlobal Innovation Index clasifica a las economías mundiales de acuerdo a sus capacidades de innovación. Provee datos por país, además permite hacer comparación entre varios países.
- OECD iLibraryBases de datos sobre estadísticas e indicadores de economía mundial desarrollada por la reconocida organización Economic Cooperation and Development (OECD).
- ThomasNetDirectorio de información sobre 157.000 empresas de fabricación de América del Norte. Incluye 135.000 nombres comerciales organizados en 50.000 clases de productos. (Actualizado trimestralmente). Provee de forma gratuita datos básicos de las industrias y otras publicaciones (white papers)