Producción Televisiva Publicitaria
Estudio de la teoría, apreciación y la práctica para la producción de video y de programas de televisión. Análisis de la estructura del texto publicitario y la redacción de guiones de anuncios publicitarios para el medio televisivo.
Bibliografía recomendada
El informativo de televisión: producción, guión y edición audiovisuales by ISBN: 9788416919055Publication Date: 2017
An Introduction to Television Studies by
In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes. Features include: a glossary of key terms key terms defined in margins suggestions for further reading activities/assignments for use in class New and updated case studies feature: 'Every Home Needs a Harvey' ad approaches to news reporting television scheduling CSI Crime Scene Investigation animated cartoon series Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television and quality, television realities, television you can't see, television audiences, beyond television.
ISBN: 9780415598163Publication Date: 2012
Transmedia Television by
Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a 'dying medium' into the 21st Century.
ISBN: 9781441165527Publication Date: 2012-10-25
