Producción Radial Publicitaria
Estudio de la teoría, apreciación y la práctica para la producciónde audio y de programas de radio. Análisis de la estructura del texto publicitario y la redacción de guiones de anuncios publicitarios para el medio radial.
Bibliografía recomendada
100 claves para la radio en línea: luces para un nuevo escenario radiofónico by ISBN: 9789978551011Publication Date: 2017
Producción moderna de radio: producción, programación y ejecución (8a. ed.) by ISBN: 9786074817959Publication Date: 2011
Essential Radio Skills by
"One of the few books we'd recommend" BBC Training "The perfect guide for anyone who wants to get on in this ever-changing and challenging media" Controller BBC Radio 5 Live "A rich repository of real, practical experience" Director - BBC Nations & Regions "An invaluable guide" Director - The Radio Academy This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast in a phone in - this book will help you do all that and more. It covers network and commercial, music and talk radio skills and is particularly suited to the independent local or community radio. It features advice from professionals, covers industry-wide best practice with enough 'need-to-know' technical information to get you up and running. This edition has been updated throughout and has more than 500 weblinks to downloads and audio and video examples, as well as cross-references to the official National Occupational Standards for Radio Content.
ISBN: 9781408121795Publication Date: 2010
Radio by
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding: ¿Radio as a career--from tips on getting started to job negotiations ¿Programming--talk radio and music, from format science to picking the hits ¿Relationships with listeners--everything from staying in touch with your audience to public image ¿Branding, marketing, and advertising the radio station ¿Research--music tests, audience analysis, ratings, and more ¿Practical information about management policies ¿Radio realities--information on rules and regulations This latest edition has been updated to include: ¿Important updates on an ever-evolving field ¿Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenience ¿Ideas for successfully programming in new radio formats like satellite, internet, and cable In such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first.
ISBN: 9780240806969Publication Date: 2004
