Teoría y Administración de Pequeñas y Medianas Empresas
El curso presenta al estudiante los problemas inherentes a la administración de pequeños y medianos negocios. Se discute en detalle la teoría y el proceso administrativo, a la luz de su aplicación, en las empresas. El curso desarrolla en los estudiantes una mentalidad empresarial y los motiva a incursionar en el mundo de los negocios.
Bibliografía recomendada
Small Business Management by
This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggest the necessary steps that need to be taken in order to help them overcome their problems. The author clearly demonstrates the crisis' implications to small business by using personal research and real life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, business coaches and can be used as a road map during turbulent periods for small business in all industries. The author tries to cover the topic from different approaches, while he tries to have a birds' eye view on contemporary trends and new approaches. Several concepts like the risk management, blue ocean strategy, turnaround management have been discussed by the author in order to create a crystal clear understanding of why there is no such thing as dead end for small business, even under the worst possible situations and how they can achieve their sustainable development and grow. This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.
ISBN: 9781951527341Publication Date: 2020
Finanzas prácticas para micro, pequeñas y medianas empresas by ISBN: 9789585142121Publication Date: 2020
La gestión del recurso humano en la micro y pequeña empresa by ISBN: 9789586603539Publication Date: 2019
Learn Small Business Startup in 7 Days by
The practical guide to learning the essentials of starting your own business in just one week Thinking about starting a business? Then Learn Small Business Startup in 7 Days is the book for you. Guiding you through the key aspects of getting a new business up and running, from a self assessment about whether you are really prepared, through to finance, marketing, and legal issues, highly sought-after small business commentator Heather Smith covers it all. Carefully explaining everything you need to know to efficiently and effectively start a business, the book comprehensively covers the basics in 7 chapters, one for every day it will take you to get ready to leave the rat race and live your small business dream. Covers everything you need to know to start and prosper as a small business owner Helps you gauge whether running a small business is right for you Offers expert advice from a highly-respected small-business specialist While running a small business allows you to turn your passion into your livelihood, it is also often very demanding on your time, your cash reserves, and your sanity. With this book in hand, you have everything you need to lay a solid foundation for small business success.
ISBN: 9780730378235Publication Date: 2013
Modelo del plan de negocios: para la micro y pequeña empresa by ISBN: 9786074388503Publication Date: 2014
Administración, gestión y comercialización en la pequeña empresa by ISBN: 9788479421014Publication Date: 2011
