Business Communication
This course is for second year students from Business Administration, Office Systems, Hotel/Restaurant Administration, and Graphic Arts/Advertising Departments. Advanced grammatical structures are reviewed, emphasizing skills needed for business letter writing. Business terminology is also emphasized throughout the course.
Prontuario del curso
- Prontuario INCO 3005Business Communication I
- Prontuario INCO 3006Business Communication II
Libro de texto
Bibliografía recomendada
Business Writing for Technical People by
Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to write for maximum impact and how to make your enthusiasm even more infectious.
ISBN: 9781780174457Publication Date: 2018
Communication in Responsible Business by
Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
ISBN: 9781606493243Publication Date: 2012-08-30
A Critical Account of English Syntax by
Tackling the role of syntactic constructions in text, this textbook brings out the connections between syntactic structures and semantics/pragmatics and the function of different clausal structures in written and spoken texts. It also draws attention to variation in standard written English, to the grammatical structures and discourse devices in spoken English, and to ongoing changes in English grammar. It focuses on the concepts of descriptive grammar as extended and refined over the last fifty years. This is a practical yet flexible reference that you can return to again and again, whether it be for learning, research or teaching.
ISBN: 9780748696086Publication Date: 2016
Desarrollo de portafolios para el aprendizaje y la evaluación by ISBN: 9788427714489Publication Date: 2016
English 1 (2a. ed.) by
Este libro busca desarrollar competencias de comunicación con el idioma inglés como segunda lengua del estudiante, desarrollando las habilidades lingüísticas que son hablar, escribir, escuchar y lectura de compresión. El libro pretende que los estudiantes recaben los conceptos más relevantes y los que hayan adquirido como habilidades de este idioma en la educación básica.
ISBN: 9786074385304Publication Date: 2015
English 2 (2a. ed.) by
Este libro busca desarrollar competencias de comunicación con el idioma inglés como segunda lengua del estudiante, desarrollando las habilidades lingüísticas que son hablar, escribir, escuchar y lectura de compresión. El objetivo general es que los estudiantes adquieran un nivel más elevando de competencia en el dominio de esta lengua.
ISBN: 9786074385786Publication Date: 2015
English 3 (2a. ed.) by
El libro comprende las secciones de la Serie Integral por competencias y cuenta con cuatro bloques: Situaciones de causa y efecto; Hábitos y rutinas realizadas en el pasado con los presentes; Comparas hábitos y costumbres, en las comunidades; Indicaciones y solicitudes. La obra cuenta con audio de las lecturas en la plataforma de la serie en la Web.
ISBN: 9786074385311Publication Date: 2015
English 4 (2a. ed.) by
El libro cuenta con las secciones Warm up, Evaluative formation, Demonstrate your competences, Learning situations Activity sequence, Rubrics, grammar presentation. Cuenta con cuatro bloques, y con Guía para el docente y audio de lecturas en los recursos didácticos en la WEB. • Apegado al programa DGB por competencias. • 250 ilustraciones a todo color. • Lecturas sobre Migración de las mariposas monarca, Halloween, Dilemas. • Vocabulario sobre deportes y actividades recreativas, géneros cinematográficos, tipos de comida. • Sólido apoyo gramatical.
ISBN: 9786074385793Publication Date: 2015
A Glossary of English Grammar by
A Glossary of English Grammarpresents a wide range of terms used to describe the way the English language is structured. Grammatical terms can be a problem for students, especially when there are alternative names for the same thing (for example, 'past tense' and 'preterite'). This book therefore provides a basic and accessible guide, focusing on the English language. Definitions of grammatical terms are given in simple language, with clear examples, many from authentic texts and spoken sources, showing how they are used. The terms used in the Comprehensive Grammar of the English Languageare widely seen as standard, and form the basis of grammatical terminology in this book. At the same time, this glossary does not neglect other variants of English grammar, such as that of Huddleston and Pullum's influential Cambridge Grammar of the English Language, whose most important terms are also covered here.This book is indispensable for anyone wishing to understand present-day terminology of English grammar more fully.Key features* A handy and easily understandable pocket guide for anyone studying the structure of the English language* Supplies numerous cross-references to related terms* Includes an annotated bibliography with suggestions for further reading.
ISBN: 9780748624065Publication Date: 2007
Handbook of Business Communication by
The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).
ISBN: 9781614516835Publication Date: 2017
High-Impact EPortfolio Practice by
Published in association with At a moment when over half of US colleges are employing ePortfolios, the time is ripe to develop their full potential to advance integrative learning and broad institutional change. The authors outline how to deploy the ePortfolio as a high-impact practice and describe widely-applicable models of effective ePortfolio pedagogy and implementation that demonstrably improve student learning across multiple settings. Drawing on the campus ePortfolio projects developed by a constellation of institutions that participated in the Connect to Learning network, Eynon and Gambino present a wealth of data and revealing case studies. Their broad-based evidence demonstrates that, implemented with a purposeful framework, ePortfolios correlate strongly with increased retention and graduation rates, broadened student engagement in deep learning processes, and advanced faculty and institutional learning. The core of the book presents a comprehensive research-based framework, along with practical examples and strategies for implementation, and identifies the key considerations that need to be addressed in the areas of Pedagogy, Professional Development, Outcomes Assessment, Technology and Scaling Up. The authors identify how the ePortfolio experience enhances other high-impact practices (HIPs) by creating unique opportunities for connection and synthesis across courses, semesters and co-curricular experiences. Using ePortfolio to integrate learning across multiple HIPs enables students reflect and construct a cohesive signature learning experience. This is an invaluable resource for classroom faculty and educational leaders interested in transformative education for 21st century learners.
ISBN: 9781620365045Publication Date: 2017
How to Write by
How to Write is an introductory guide to writing, aimed at people who think they can't write, or for whom writing is an ordeal. Broken down into short topic-based chapters on everything from beginning to revising, it demystifies the writing process by taking the reader through each stagenecessary to bring a piece of writing to a decent finish. The book also offers a wealth of invaluable practical considerations, including when and where to write, when to printout and when to edit onscreen, what type of pen works well for revisions, and the hazards of the paperclip.The author is a seasoned writer whose encouraging but uncompromising guidance will delight as well as instruct. Offering practical advice in a lucid, no-nonsense style, How to Write will be ideal for both students and professional people who need to write during the course of their work.
ISBN: 9780199278503Publication Date: 2007
Inglés comercial by
Expresar hechos presentes, pasados y futuros. Redactar cartas formales e informales, de petición de información y de respuesta e e-mails. Emplear construcciones con verbos en infinitivo con y sin to y sus complemetos. Expresar citas y planes mediante el presente continuo. Reconocer y usar las frases más comunes al hablar por teléfono. Expresar consejo, prohibición, obligación, sugerencias y peticiones formales con verbos modales. Conocer la formación y uso del imperativo. Indicar hábitos en el pasado y expresar hechos temporales. Diferenciar entre sustantivos contables e incontables y saber realizar frases sobre ellos.
ISBN: 9788415100324Publication Date: 2013
Mediated Business Interactions by
This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of Spanish from different Spanish-speaking countries with a view to informing our understanding of intercultural communication in a contemporary business environment. Using elements of pragmatics with tools from conversation analysis, the book examines the various activities that telephone conversationalists engage in to supply and demand a service over the phone through the mediational means of Spanish by addressing the following questions. * Do speakers of Spanish display similar communicative practices as those observed in other languages when requesting and being offered a service over the phone? * Do specifically located activities such as the call openings and closings display similar coordination and ritualisation as that observed in other languages?* Does the language seen as a cultural tool reflect a different orientation towards such activities? * What strategies do telephone agents and (prospective) clients employ to obtain a sale and either procure the best value for money or obviate it, respectively? And, what role does intercultural communication play in the construction of these practices?
ISBN: 9780748637201Publication Date: 2011
Oxford Guide to Effective Writing and Speaking by
The Oxford Guide to Effective Writing and Speaking is the essential guide for everyone who needs to communicate in clear and effective English, both written and spoken. John Seely looks at the key factors to consider in tailoring your material so that you get your message across, such as understanding the demands of particular audiences, subjects, and situations. Clearly organized, the book is arranged in four sections:A Communicating in everyday life - covers a wide range of communications including writing emails to giving presentations and preparing reports.B Getting your message across - focuses on important factors such as the audience, the subject, time, and purpose.C Communication tools - offers advice on grammar, vocabulary, spelling, and punctuation to ensure that communication is accurate as well as appropriate. D The process of writing - looks at what's involved in writing longer pieces, including planning and drafting, research, summaries, editing, and presentation.Full of practical guidance, this book also includes helpful 'You Try' sections and 'guidelines' to practise and reinforce what you've learnt. The answers to the exercises in the 'You Try' sections can be found at the back of the book. This is the most comprehensive guide to using English for effective communication availab≤ it covers an unrivalled range of situations and requirements, making it ideal for use at work, at school and university, or at home.
ISBN: 9780199652709Publication Date: 2013
Plain Language, Please by
Writing in plain language is not something they teach in you school. But it is an art and a science, and you can learn how to do it and apply it-how to write for results. This book provides a step-by-step, example-filled guide to the critical aspects of writing in plain English-plain language-the type of writing people understand and to which they respond favorably. Not many people refuse to read a newspaper because it is "too easy," but lots of people avoid technical publications and barbecue grill instructions because they are "too hard" or unintelligible. Good writers are made, not born. The examples and information in this book will guide you along the process of becoming one of those "good" writers...and you may even find yourself looking forward to your next writing project.
ISBN: 9781475824759Publication Date: 2016
A Practical Guide to Business Writing by
Nowadays, letters, reports and emails are vital components of business practice. Communication is increasingly global, but it's not any easier to understand or contribute to for non-fluent English speakers. There is increasing pressure to be able to produce effective documents for a business environment but little help out there to do so efficiently, resulting in wasted time and uncomfortable business communication. This book provides a wealth of practical information for any person who aims to produce short, effective documents within the work environment. It offers sensible, valuable and helpful rules for producing effective short reports, memos, letters and e-mails that are clear, concise and easy to read for the busy manager or supervisor working in the demanding setting of modern industry or commerce. But it goes further: not only are rules provided for the inexperienced business writer, but models are proposed which provide solutions for a whole host of business situations - providing help, support and encouragement for the many thousands of business writers who need to feel confident in their writing.
ISBN: 9781118410813Publication Date: 2012-11-28
Writing for the Workplace by
Employers consider communication one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy- to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
ISBN: 9781631572333Publication Date: 2015
Writing Online by
Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.
ISBN: 9781606497807Publication Date: 2015
Diccionarios
- Cambridge DictionaryCambridge University Press has been publishing dictionaries for learners of English since 1995. Cambridge Dictionaries Online began offering these dictionaries completely free of charge in 1999 — and today, Cambridge Dictionary is still growing.
- Macmillan DictionaryThe award-winning Macmillan English Dictionary was first published in 2002 in both British English and American English. In 2009, the online version of the dictionary – MacmillanDictionary.com – was launched. This included a thesaurus, fully integrated into the entries. Since its launch Macmillan Dictionary has been frequently updated and contains a crowdsourced component called the Open Dictionary, which allows users to be part of the dictionary-writing enterprise and submit words and keep Macmillan Dictionary up to date.
- Merriam-Webster DictionaryMore than 75,000 updated definitions, pronunciations, word origins, synonym lists, and over 8,000 usage examples to aid understanding―more than ever before.