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Gestión y mercadeo de destinos turísticos
Sustainable Destination Branding and Marketing by Anukrati Sharma (Editor); Juan Ignacio Pulido-Fernández (Editor); Azizul Hassan (Editor)
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
ISBN: 9781786394286
Publication Date: 2020
Cultura Turística
Literary Tourism by Ian Jenkins (Editor); Katrín Anna Lund (Editor)
Literary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging cornucopia of literary tourism topics, this book fully explores the interconnections between the written word and travel. It includes tourism stories using guidebooks, films, television and electronic media, and recognises that stories, texts and narratives, even if they cannot be classified as traditional travel writing, can become journeys in themselves and take us on imaginary voyages. Furthermore, the book: - Provides a grounding in the theoretical perspectives on literature and the tourist experience; - Explores practical applications of literary tourism, such as destination promotion and creation, responsible tourism and learning benefits; - Uses global case studies to study literary tourism in action. Appealing to a wide audience of different disciplines, it encompasses subjects such as business literary writing, historical journeys and the poetry of Dylan Thomas. The use of these different perspectives demonstrates how heavily and widely literature influences travel, tourists and tourism, making it an important read for researchers and students of tourism, social science and literature.
ISBN: 9781786394590
Publication Date: 2019
Ecoturismo: oferta y desarrollo sistémico regional (2a. ed.) by ISBN: 9789586489997Publication Date: 2013
En busca del ecoturismo: casos y experiencias del turismo sustentable en México, Costa Rica, Brasil y Australia by ISBN: 9781512952629Publication Date: 2013
Turismo: desastres naturales, sociedad y medio ambiente by ISBN: 9786074020052Publication Date: 2008
Promoción y Comercialización de Productos y Servicios Turísticos Locales by ISBN: 9781512933666Publication Date: 2016
Social Media Marketing en destinos turísticos: implicaciones y retos de la evolución del entorno online by ISBN: 9788491169086Publication Date: 2018
Turismo 2.0: todo lo que usted necesita saber del marketing turístico en las redes sociales by ISBN: 9789879473986Publication Date: 2015
Manual de comunicación para museos y atractivos patrimoniales by ISBN: 9788497046220Publication Date: 2012
Los museos de ciencias y el consumo cultural: una mirada desde la comunicación by ISBN: 9788490295915Publication Date: 2008