Introducción a la industria hotelera
Managing Tourism and Hospitality Services by ISBN: 9781845930127Publication Date: 2006Para ver el eBook utilice el navegador Firefox
Calidad turística total: en busca de organizaciones más competitivas by ISBN: 9789879473993Publication Date: 2014
Hospitality Strategic Management by
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
ISBN: 9780470399286Publication Date: 2009
Recepción y alojamiento
Diseño y Ejecución de Acciones Comerciales en Alojamientos by ISBN: 9781449290344Publication Date: 2013
Recepción en alojamientos: Recepción y atención al cliente by ISBN: 9788468150888Publication Date: 2013
Recepción en alojamientos: Acciones comerciales y reservas by ISBN: 9788468163536Publication Date: 2013
Organización y prestación del servicio de recepción en alojamientos: recepción en alojamientos by ISBN: 9788483646250Publication Date: 2012
Administración hotelera
Gestion Aplicada a Hoteleria y Turismo: con herramientas de estrategia, marketing, RRHH y negociación by ISBN: 9789879468265Publication Date: 2008
Hospitality Strategic Management by
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
ISBN: 9780470083598Publication Date: 2009
Operaciones y gestión de empresas turísticas: teoría y práctica by ISBN: 9788416642229Publication Date: 2016
Administración de cruceros
Cruise Ship Tourism by
Para ver el eBook debe utilizar el navegador Firefox
ISBN: 9781845930486Publication Date: 2006
Administración de propiedades de tiempo compartido
Mercadeo de Industria Hospitalidad
Gestión y marketing de servicios turísticos y hoteleros (2a. ed.) by ISBN: 9789587711592Publication Date: 2014
Turismo 2.0: todo lo que usted necesita saber del marketing turístico en las redes sociales by ISBN: 9789879473986Publication Date: 2015
Housekeeping
Operaciones básicas de pisos en alojamientos: arreglo de habitaciones y zonas comunes en alojamientos by ISBN: 9788468150857Publication Date: 2012
Operaciones básicas de pisos en alojamientos: planchado y arreglo de ropa en alojamientos by ISBN: 9788468150857Publication Date: 2013
Contabilidad hotelera
Hospitality Financial Accounting by
As the hospitality field continues to grow and diversify,today?s hospitality professionals need to understandfinancial accounting at a higher level than ever before. Written bysome of the most respected authors in accounting, HospitalityFinancial Accounting, Second Edition gives a completeintroduction to financial accounting principles and demonstrateshow to apply them to all facets of the hospitality industry. Updated with the latest developments in the accounting andhospitality fields,Hospitality Financial Accounting, SecondEdition covers the basics of financial accounting first andthen shows hospitality students how to analyze financial statementsand deal with the daily issues they will face on the job.
ISBN: 9780470083604Publication Date: 2008
Finanza Hotelera
Hospitality Financial Management by
Real-world advice for quick retention of the most importantbusiness concepts and skills of hospitality finance Hospitality Financial Management provides astraightforward, practical approach to help the hospitality managereffectively analyze hospitality industry management reports andfinancial statements; prepare accurate business forecasts,strategic pricing models, and effective cost-control systems;manage working capital; develop and finance growth strategies;perform investment analysis; prepare investment packages; negotiateand structure business deals; and ultimately increase shareholdervalue and personal wealth. This comprehensive how-to book includes: Feature Stories--brief histories of famous hospitality leadershighlighting how they have used financial management skills toattain success for their companies and significant financialrewards for themselves Learning Outcomes--a summary of key topics covered in eachchapter Finance in Action--scenarios that apply the concepts, skills,and techniques presented in the chapter to real-world situations. Astep-by-step solution is provided for each problem to walk thereader through the necessary financial calculations The Real Deal--boxed inserts that emphasize the relevance ofthe book by linking financial concepts to fun facts associated withsituations students either have or will encounter in their everydaylives Concept Checks--case studies that reinforce the materialspresented and enable students to practice their analytic andproblem-solving skills Hospitality Financial Management is the perfect book forundergraduate and graduate hospitality management students,hospitality industry managers, and owners of small hospitalitybusinesses.
ISBN: 9780470073414Publication Date: 2006
Manejo de ingresos industria hotelera
Planificación de Grupos y Convenciones
Global Meetings and Exhibitions by Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide offers everything you need to know, including the skills in multinational operations capabilities and cross-cultural awareness that are critical in today's marketplace.
ISBN: 9780470073452.Publication Date: 2007
Organización de eventos: problemas e imprevistos, soluciones y sugerencias (3a. ed.) by ISBN: 9789879468395Publication Date: 2016
Special Events by
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
ISBN: 9781118626771Publication Date: 2013
Conferences and Conventions 3rd Edition by
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry's origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions,　issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses. 　
ISBN: 9780415526685Publication Date: 2013
Events and the Social Sciences by
As the events management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from a socio-cultural context. This book addresses this need by examining intersections between the social sciences and the emerging field of events management. It applies and specifically contextualises social science theories within the discourse of events to provide a greater understanding of the significance of events in contemporary society. It first outlines the value of approaching the study of events from a social science perspective, and then moves on to an in-depth exploration of relevant theories exploring topics such as identity, culture, consumerism, representation and place. It concludes with a summary of each chapter and a discussion of ways in which events can be further explored through the lens of the social sciences. The book features international case studies based on a variety of event types ranging from sports events, religious and cultural events and community events, which are used throughout to address contemporary issues and show theory in practice. 'Think Points' are integrated into each chapter to encourage the reader to reflect on theories, and each chapter concludes with summary points, further reading and links to useful websites to consolidate learning and further knowledge. This book will provide upper-level students, academics and researchers interested in events, as well as those from related social science disciplines, with a robust socio-cultural conceptual analysis of the subject and a greater understanding of the significance of events in contemporary society.
ISBN: 9780415605601Publication Date: 2013
